Everyone Lives By Selling Something
Jul 07, 2017
There are a lot of people out there that don’t think they are sales people. However, in reality the skills needed in order to sell something are skills that we use every day. Essentially everyone lives by selling something all the time even if they are not necessarily aware of it.
When you go out on a date do you just turn up and hope for the best? Some people might but generally speaking if someone really wants a date to go well they smarten themselves up, maintain eye contact and do their best to present themselves in a positive way.
Likewise, if you go for a job interview at one of the best venture capital executive search firms the best candidates tend to research the company- they look into the executive recruitment company who is interviewing them, learn the language of the company and do their best to reflect what they feel are the positive attributes that their potential employer sees in themselves.
There is an old saying that “people buy from people”. You don’t necessarily need the smartest suit or the firmest handshake (and indeed that can put some people off!)
Let’s say for example that you run a café. This can be difficult because there are a lot of cafes out there. What you need to do is find out what makes yours stand out.
You have to let people know about it- your promotion should reflect this, showing people that you believe in what you are selling.
It is important to emphasise that there is a difference between self-confidence and arrogance. A self-confident person puts people at their ease whereas an arrogant person wants to dominate.
To go back to the example of the café you want to stand out. However, in your promotion you talk about how terrible chain restaurants are and how you are better for being independent or how your coffee is much better than everyone else’s.
As any sales and marketing recruitment agencies would tell you it is more effective to focus on the positives and to encourage people to be a part of what you have to offer then to infer that you feel they need to be educated that you are superior to them.
Just to be clear being positive doesn’t mean you will always get what you want- learning to deal with rejection and learning from mistakes is equally a part of maintaining self-confidence.
Ultimately whether you are looking to get a raise, a promotion, want someone to take a flyer in the street or sell a product you are selling something and often that thing will be you.
As stated before it may be a cliché but it is a cliché for a reason- people really do buy from people. Your body language, the way you communicate and how you do it will affect whether or not you achieve a positive outcome.
In short learn to be your own cheerleader, your own PR and your own manager. Spread the positive words and keep pushing.
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