Women ‘Do Want Top Jobs’ In Ad Firms
Aug 04, 2016
Kate Stanners, global chief creative officer with Saatchi and Saatchi, has come out and said that women are keen to claim the top jobs at leading advertising companies, but they need more role models and greater encouragement.
Speaking to BBC Radio 4, Ms Stanners rejected agency chairman Kevin Roberts’ claim that women lack ambition, adding that his comments – which he was put on leave over – had upset a lot of employees, both male and female.
Stats from the Institute of Practitioners in Advertising, brought out at the start of the year, revealed that women have approximately 32 per cent of all senior management roles at Saatchi and Saatchi. And taking the industry as a whole, an average of 30.5 per cent of all senior executives were women.
Ms Stanners said it is most important to “[encourage] women to be more vocal and more high profile, so younger women and women coming through the ranks can see it is possible and there is no reason why they can’t take those jobs”.
Increasing the number of women in the workplace could make the advertising industry more culturally relevant and enable ad agencies to connect more effectively with their clients, so it’s certainly worth reviewing what the gender balance in your own office is actually like.
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